I AM FOR EQUALITY!

Here is my little rant to M&M World after my visit Sunday, May 3rd 2009....

To Whom It May Concern:

I believe that all M&M World’s should be created equal. M&M World has been my “happy” place in the crazy city of New York for the past few years. As a resident of Manhattan, I frequently go there as a release from any work or personal stress. Walking around three floors of colorful chocolaty goodness melts all that away.

My personal favorite part was the racecar on the second floor, with Diecast cars and M&M/NASCAR merchandise surrounding it. Being a huge NASCAR fan, there was always that thrill and excitement being up close to a car that made some laps around a track or two. Then the unthinkable happened!

My favorite driver, Kyle Busch was forced out of Hendrick Motorsports and was no longer sponsored by Carquest/Kelloggs. The big question for me, as I was watching the Speed channel, munching on my Kyle color coordinated M&M’s was – who will be Kyle’s new sponsor?! Well you know better than anyone else how that deal panned out. I could not have been more ecstatic to have my favorite driver sport my favorite chocolate and race snack.

After the 2007 year, the previous car was removed, for what I was anticipating a replacement of the new M&M’s Toyota Camry, with the new 2008 paint scheme. Well, it’s 2009 and as I write this, 11 trips to Victory Lane in the M&M’s car. Yet there is barely any representation of Kyle in M&M World in NYC. What little merchandise they do have, gets constantly shuffled around the store.

The vast amount of merchandise that M&M World carried with previous drivers vs. Kyle Busch appears absurd considering each of their on track success. The M&M’s car has not visited victory lane in a long time, and Kyle has been able to put it there numerous times.

You are currently sponsoring, what I believe is the best driver this sport has ever seen. I realize that Kyle’s hometown in Las Vegas – but that doesn’t mean that they should be the only one getting all the fun! Therefore I say - Equality for all M&M Worlds!!!

Thank you for your time,
Jocelyn Schwartz